Distribution > Product
The default playbook: build for months, then go find “someone for marketing.” Three LinkedIn posts later, it’s over.
Your channel is a day-one decision, not an afterthought. Bake distribution into every product iteration.
The default playbook: build for months, then go find “someone for marketing.” Three LinkedIn posts later, it’s over.
Your channel is a day-one decision, not an afterthought. Bake distribution into every product iteration.
Get direct feedback on your product, your motion and your first channels. One-on-one, or together with a small cohort of builders.
Articles
What product-led growth (PLG) really means, where it enters the funnel, which channels it runs on, what price it needs and how to test if PLG works for your SaaS before you build.
6 min read →
What sales-led growth (SLG) means for SaaS: where it enters the funnel, the channels it runs on, why it needs a few thousand per account and how to validate SLG with ten calls.
6 min read →
How enterprise SaaS sales works: top-down selling to leadership, many stakeholders, 12 to 14 month cycles, $50k+ contracts, and the honest checklist before you go enterprise.
6 min read →
PLG vs SLG side by side: how product-led and sales-led growth differ in funnel entry, channels, pricing, buyer pain and the skills they ask from the founder.
5 min read →
A step-by-step way to decide between product-led (PLG) and sales-led (SLG) growth: define the job, rate the pain, check your market, do the price math and be honest about yourself.
6 min read →
Why software builders must pick their distribution channel before they write code: how the go-to-market motion decides price, channels and what you build first.
5 min read →
Notes on Start Small, Stay Small by Rob Walling: why bootstrapped founders should pick a niche, find the market before the product and test demand before writing code.
5 min read →
Notes on The Right It by Alberto Savoia: why most new products fail, what pretotyping is, the XYZ hypothesis and how to collect your own data before writing code.
6 min read →
Notes on The SaaS Playbook by Rob Walling: the operator manual for bootstrapped SaaS founders, from the first customers to a profitable, multimillion-dollar business without VC.
5 min read →
Notes on Jobs to Be Done: Theory to Practice by Anthony Ulwick: the job as the unit of analysis, job maps, desired outcomes and how to find underserved needs for your SaaS.
6 min read →